Marketing Director with Digital Marketing  and Growth expertise

We are seeking a highly experienced and dynamic Marketing Director to join a well-established Group  in Riyadh, Saudi Arabia. The ideal candidate will possess extensive knowledge of category management, analytics, digital marketing, and negotiation with premium brand partners. Experience in the Saudi Arabian market or the broader MENA region is essential.

Key Responsibilities:

1. Strategic Planning and Execution:

   • Develop and implement comprehensive marketing strategies that align with business goals.
   • Drive brand positioning and awareness in the market.
   • Lead market research initiatives to identify trends and consumer insights.
   • Integrate digital marketing tactics into overall marketing plans.

2. Category Management:

   • Oversee product category planning and performance.
   • Analyze sales data to determine category performance and opportunities.
   • Collaborate with cross-functional teams to optimize product assortments.

3. Analytics:

   • Utilize data analytics to measure marketing effectiveness and ROI.
   • Monitor key performance indicators (KPIs) and prepare detailed reports.
   • Implement data-driven decision-making processes.

4. Negotiation and Partnership Management:

   • Establish and maintain strong relationships with premium brand partners.
   • Lead negotiations to secure favorable terms and agreements.
   • Manage contracts and ensure compliance with partnership terms.

5. Team Leadership:

   • Build and lead a high-performing marketing team.
   • Provide mentorship and professional development opportunities for team members.
   • Foster a collaborative and innovative work environment.

6. Market Expertise:

   • Leverage in-depth knowledge of the Saudi Arabian market and food industry.
   • Stay updated on regional regulations, cultural trends, and economic conditions.
   • Adapt marketing strategies to meet local market demands.

7. Digital Marketing:

   • Develop and implement digital marketing campaigns across various channels (SEO, SEM, social media, email marketing, etc.).
   • Utilize digital tools and platforms to enhance brand visibility and engagement.
   • Track and analyze digital marketing metrics to optimize campaign performance.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• MBA or equivalent advanced degree is preferred.

Experience:

• Minimum of 10 years of marketing experience in the food industry.
• Proven track record in category management, analytics, negotiation, and digital marketing.
• Experience working in Saudi Arabia or the MENA region is mandatory.

Skills:

• Strong analytical skills and proficiency in data analysis tools.
• Excellent negotiation and communication skills.
• Leadership abilities with a focus on team development.
• Proficient in digital marketing strategies and tools.

Personal Attributes:

• Strategic thinker with a results-oriented mindset.
• Culturally aware and adaptable.
• Strong interpersonal skills with the ability to build relationships at all levels.
• Innovative and creative problem solver.