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Product Manager (Organic Food Line and Personal Care Products)

Bacolod City, Negros Occidental, Philippines
Job Title:                     Product Manager
Job Location:              Bacolod City, Negros Occidental, Philippines
Job role:
The Product Manager has total responsibility of the assigned product as to its strategies, direction, to increase demand, thereby hitting performance targets.
  • Designs, implements and evaluates plans, marketing strategies and initiatives for the products.
  • Prepares marketing plan on a quarterly basis of the assigned products, and submits the same to the Product Management Group Head for evaluation and approval.
  • Provides in-depth market, industry and competitive analysis, research and positioning in coordination with the Product Development Unit.
  • Coordinates with the assigned Advertising Agency or Team and Marketing Officers in developing marketing programs and quality advertisements for the assigned products.
  • Coordinates with the Distributor regarding distribution of advertising materials, gathering of feedbacks, advertising and marketing needs, product-related concerns, existing and new competitors' activities in their respective areas.
  • Controls MAREX and OPEX to achieve targets.
  • Sets and manages ROI for the product/s assigned.
  • Coordinates with Sales Department in evaluation and preparation of action plans regarding the gathered feedback and concerns from the trade (especially from the top 20 accounts) and from the customers.
  • Establishes and maintains excellent PR with customers and distributors.

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  • Should be a graduate of any business-related course, with at least 2 years’ experience in brand / product management; with excellent competencies in Brand Planning, Media Management and Advertising, Financial Management, Value Chain Management;
  • Excellent skills in communication, presentation, PR, negotiation, willing to do field work, and has broad national field
  • excellent leadership and management skills.
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